К основному контенту

Задание 4

Louis Vitton

Louis vuitton

Buy

For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand.Its 2012 valuation was US$25.9 billion. In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion.The company operates in 50 countries with more than 460 stores worldwide.


Louis Vuitton has faced some episodes of criticism: continuous targeting due to its failures in ceasing forced labour, alleged mistreatment of its models in 2017, and a series of strong polemics in Barcelona, Catalonia (due to sponsoring the 2024 America's Cup) that involved an administratively opaque fashion show, significant damages in the Park Güell's UNESCO , and multiple citizen protests against the company.


Ayear later, the label opened its first stores in Japan: in Tokyo and Osaka. In 1983, the company joined with America's Cup to form the Louis Vuitton Cup, a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton later expanded its presence in Asia with the opening of a store in Taipei, Taiwan in 1983 and Seoul, South Korea in 1984. In the following year, 1985, the Epi leather line was introduced.


In 1997, Louis Vuitton made Marc Jacobs its Artistic Director. In March of the following year, he designed and introduced the company's first "prêt-à-porter" line of clothing for men and women. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the Louis Vuitton City Guide.

The Louis Vuitton brand and the LV monogram are among the world's most valuable brands.